The MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. It is aimed at individuals who want to think intellectually about the world, enjoy being challenged and are curious about business practice. The knowledge and skills gained could help develop a range of professions including policy development, publishing, academia and, of course, marketing and commercial management. 

You will join an intellectually stimulating, friendly and supportive research environment and work closely with our expert and experienced academic staff.

  • Distinctive from other marketing programmes in that it combines teaching and research from marketing and sociology.
  • Innovative programme inviting students to critically explore their lived experiences within the consumer society.
  • Flexibility to tailor your studies to suit your specific areas of interest, such as; consumption, markets and culture, marketing communications children and consumption, crime and consumerism,  social identities, consumption and difference.
  • Latest thinking and exciting intellectual challenges provided by academics who are at the frontiers of their subjects.

Study Details:

MSc 1 year full-time

Module Details:

Core modules

  • Sociology of Consumption
  • Consumers and Brands
  • Consumption Research Methods
  • Dissertation

Optional modules

  • Marketing Communications
  • Consumption, Markets and Cultures
  • Not-for-Profit and Public Sector Marketing
  • Social Identities, Consumption and Difference
  • Crime and Consumerism
  • Arts Marketing

Student Destinations

Graduates will have considered a wide range of theoretical issues relating to contemporary lives that form the basis of marketing practice. This knowledge may be useful to pursue a research career, or to augment and progress current careers in fields such as marketing, education, journalism, development, social policy and politics. This course equips postgraduate students with the subject knowledge and expertise required to pursue a successful career, or provides a solid foundation for continued PhD studies.


Home and EU students tuition fee per year 2018/19*: £7,200 International students tuition fee per year 2018/19*: £16,300

Entry Requirements

UK Upper Second Class Honours degree (2:1) or equivalent 

Relevant professional qualifications and relevant experience in an associated area will be considered.

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Royal Holloway, University of London

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