Masters | Postgraduate Course - Strategic Marketing MSc Course Details within Imperial College

MSc 1 Year FT

A new and innovative one-year programme, specifically designed for the marketers of tomorrow.

Programme benefits

Focus on technology: explore the fundamentals of marketing with a focus on digital media

Putting theory into practice: strong emphasis on real-life case studies to give a true understanding of strategic marketing practice

Faculty and guest speakers: taught by faculty ranked 7th in the world for marketing* and experts in innovation, entrepreneurship and digital business

Career development: provides a stepping stone into a career in marketing

See the FAQs for this programme.

The MSc Strategic Marketing will draw on the expertise of both the marketing faculty as well as experts in innovation, entrepreneurship, technology, and sustainability to provide a uniquely Imperial view of strategic marketing.

Technology is an integral part of the MSc Strategic Marketing programme. It will include a range of teaching innovations that will enhance your learning and bring digital media, in particular social media, into the classroom. Student assignments will be submitted as wikis when appropriate and all material will be provided digitally rather than on paper. Websites will be used in a learning context but students will also be required to develop a website as part of their business plan.

For module details please click here.

For full academic, language and GMAT requirements please click here.

Details about the 2012 Imperial College Business School scholarships are now available - click the link to find out more. http://www3.imperial.ac.uk/business-school/programmes/msc-strategic-marketing/ap...