MSc/PGDip/PGCert Artificial Intelligence and Creative Practice (online)

Discover the future of AI and creativity.

Join a pioneering postgraduate programme that explores how artificial intelligence is used in contemporary art, through collaboration and critical inquiry. Designed for graduates and professionals across the arts, design, media, and humanities, the programme enables learners to engage with AI as both a technical system and a collaborative presence, examining how human–machine relationships shape how art is made, credited, and valued. 

This programme challenges you to rethink the boundaries of AI, exploring the intersection of tech and creativity. You’ll take courses focused on the user experience of AI, studying creativity frameworks and combining theory and practice to put AI to work as a collaborator. Graduates go on to work in a wide range of high-growth industries, such as film, TV, music and culture in interactive design, production and animation.

Outcomes

• Integrate advanced knowledge of artificial intelligence and creative practice to design and evaluate innovative computational systems, artefacts, and experiences.
• Apply critical and analytical thinking to assess emerging AI tools, algorithms, and methodologies within artistic, cultural, and professional contexts.
• Demonstrate technical proficiency in implementing and deploying AI models, generative systems, and digital workflows relevant to creative and media industries.
• Exercise ethical, reflective, and inclusive judgement in the responsible use of AI, recognising its cultural, social, and environmental implications.
• Communicate and lead effectively across disciplines, collaborating with technical and creative peers to deliver original, research-informed projects that expand the boundaries of creative technology.

Programme Structure

The online Artificial Intelligence and Creative Practice MSc/PGDip/PGCert features a career-centred curriculum that empowers students to rethink the boundaries of AI, exploring the intersection of tech and creativity. In this flexible programme, students can take breaks when needed and choose the exit pathway that best suits them:

• Full masters (180 credits), 24 months
• Postgraduate Diploma (120 credits), 15 months
• Postgraduate Certificate (60 credits), 8 months