Motorsport is as much a business as it is a sport. Our new master’s programme will provide students with a broad range of modules which examine the national and international aspects of the industry from a commercial perspective.
From governance, structure and international sports law, through to the importance and interdependence of commercial rights holders, promoters, manufacturer, teams, sponsors and the role played by the media, this course is aimed at enhancing the professional and career prospects of those with an aspiration of working within this exciting and challenging global industry.
Our programme will help you to develop as professionals with a strong grounding in ethics and a clear sense of how motorsport relates to various cultures, stakeholders and the sectors it interacts with.
Previous Qualifications
A Degree of second-class honours classification or higher in any business, sport or engineering related subject. Other Degrees may be considered on an individual basis.
OR
Industry Experience
We welcome applications from mature students with a CV showing extensive experience at a senior level in a sport, business, motorsport, automotive industry, or other relevant sector. Each application will be considered on an individual basis.
History, Sporting & Commercial Structure of Motorsport
Ethics in Sports Management & Governance
Commercial Aspects of Motorsport
Sponsorship Models in Elite Motorsport & The Role of the Media
Motorsport Brands, Their Extensions & Future Trends
Change Management
Virtual Site Visits & Motorsport Business Reflection
Executive Project
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