Creative Leadership is not only a strategy, it's a transformational process, in which individuals tap into their inner creativity, connecting with others towards realising collective vision and goals for projects.
The term ‘creative leadership’ has gained traction over the last decade, often associated with a style of leadership that encourages creativity in devising new business strategies and models, in organisational development and change management, in building environments and teams that use creative processes to innovate products and services. In the creative industries, ‘creative leadership’ is synonymous with visionary thinking and pioneering approaches.
This course is highly suited to:
Chief design officers
Mid-to-senior level management
In-house R&D teams
Business developers
Sales, marketing and design teams
Entrepreneurs and intrapreneurs
Anyone from the creative industries
Talent consultants
Traditional services e.g. finance, accounting, IT, law etc
Government and civil service
Essential services
Public sector and NGOs.
Day 1
Creative Leadership: a new model for 21st-century leadership
Theory and definitions
Research, values, applications
The values of Creative Leadership (part 1)
Empathy
Case studies
Group workshop activities
Introduction to CL tools
Guest Speaker talk
Day 2
The values of Creative Leadership (part 2)
Clarity
Creativity
Case studies
Barriers to creativity
Group workshop activities
Final presentations
Group review and feedback
Key reflections
Disclaimer: The information given is accurate at the time of publication, however, the RCA reserves the right to amend the described course as circumstances dictate.
Ranked for twelve consecutive years as the world’s number 1 art & design university*, the Royal College of Art’s postgraduate programmes enable yo...