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MA Design, Innovation & Brand Management

  • DeadlineStudy Details:

    MA 1 Year full-time

Course Description

An exciting opportunity to develop your professional skills and managerial capabilities, our MA Design, Innovation & Brand Management course gives you the opportunity to study a combined curriculum that will significantly enhance your skillset, preparing you to become a leading brand, design and innovation manager.

Our course encourages you to consider the value of branding in today’s competitive global environment, where organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become increasingly important, and this is where the course steps in to help future leaders develop one-of-a-kind products and fresh campaign strategies.

The key to successful brand development is an understanding of its relationship with innovation. The popular view has been that branding is connected with logos, advertising and manipulation, whilst innovation is to do with more process-orientated development. UCA has developed this MA course to address all aspects of product design, brand management and the innovation factors that are the foundation for its success.

Entry Requirements

  • An honours degree or equivalent qualification in the subject or a related discipline

and/or

  • Relevant work experience, demonstrating your ability to study at postgraduate level.

Consideration will also be given to applicants who can make a strong case for admission in relation to a particular project and can demonstrate their potential to satisfactorily complete the course.

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Fees

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Student Destinations

Graduates from MA Design, Innovation & Brand Management work in a variety of exciting careers such as:

  • Brand and design management
  • Art direction
  • Marketing
  • Client account handling
  • Account planning
  • Strategic planning.

Module Details

Term 1

  • Research and Communication
  • Creative Thinking

Term 2

  • Professional Practice
  • Product and Prototyping

Term 3

  • Final Project
  • Portfolio Component
  • Written component

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