In today's fast-paced, delivery-focused environment, we often lose the permission to experiment, play, and explore without a defined objective. As professional practitioners, our vocational skills become strengths, but they can also become invisible safety nets. We programme ourselves to find functional solutions and make risk-free decisions, often losing touch with lateral thinking and true creative possibility.
This course is a dedicated space to challenge those built-in responses. It is an antidote to the demand for instant, perfect output, offering a framework to rediscover the value of thoughtful consideration, ambiguity, and play. It is a safe space to take creative risks, uncover your "go-to" props, and think differently about your practice.
Over three intensive days, you will engage in a rapid brief-and-response process designed to push you outside your comfort zone. This isn't about producing a perfect outcome; it's about embracing the process of response itself as a gateway to new learning, change, and creative revitalisation.
Because of the themes and the desirable outcomes of the masterclass, we will not be disclosing any specific topics and briefs for this course. Nor will a timetable be released ahead of the start date. This is to allow you to come onto campus and be able to immerse yourself with no pre-existing notions. The one thing we ask is that you are prepared to be unprepared.
This executive level course is led by Professor Neville Brody, one of the most celebrated graphic designers of his generation – a leading typographer and internationally recognised art director and brand strategist.
Have an undergraduate degree / or professional experience.
Have a good level of English language.
Be 21 years old or over.
How to identify and challenge your own creative assumptions and "safety nets".
Techniques for approaching problems from a lateral, non-linear perspective.
To embrace imperfection and "failure" as a critical and valuable part of the learning process.
Confidence in taking creative risks without a predefined outcome.
How to respond to briefs intuitively and rapidly, trusting the process over the polished result.
Ranked for twelve consecutive years as the world’s number 1 art & design university*, the Royal College of Art’s postgraduate programmes enable yo...