MSc Digital Business Management (Applied)

The normal entry requirement is one of the following:

• an honours degree (at least a 2:2)
• a post-experience or professional qualification
• equivalent qualifications (including international qualifications).

For EU and international students, an IELTS score (or equivalent) of 6.

For general information please see our overview of entry requirements

International applicants can find out what qualifications they need by visiting Your Country

Advanced Practice

Real-world experience is essential for standing out in today’s competitive job market. Our Advanced Practice module offers you the opportunity to apply your academic knowledge in a practical setting, enhancing both your employability and professional skill set.

This module, typically undertaken over one semester, prepares you for practice-based opportunities that align with your career aspirations. You’ll receive tailored support and guidance to apply for a range of advanced practice experiences, including:

• research or project-based opportunities on campus or virtually
• employer-led, work-based opportunities on campus or virtually
• internships with external organisations to gain offsite industry experience.

You’ll engage in an advanced practice opportunity that complements your skill set and future goals. Assessment is through a reflective evaluation, equivalent to 3,000 words, marked on a pass/fail basis. Although this module does not contribute to your overall degree classification, it provides invaluable hands-on experience that prepares you to excel in your career.

Applied Digital Enterprise

Understand how key technical skills are used to create a digital business presence, covering various topics including:

• e-commerce
• buying and selling online
• mobile first solutions
• user interface and user experience design
• digital marketing
• branding and advertising
• integration with backroom systems
• legal issues associated with global online business.

Business Project

Develop a piece of work that brings together key elements of your learning. Demonstrate the knowledge you have acquired, an understanding of practice and its application in a professional context.

You choose the unique composition, content and context of your project, demonstrating reflective practice with a commitment to continual learning and development.

Critical Business Inquiry