MA Digital Fashion, Innovation and AI

  • DeadlineStudy Details:

Masters Degree Description

Why study Digital Fashion, Innovation and AI MA at Middlesex University?

  • Develop the creative and technical skills to lead in digital fashion innovation, from design and storytelling to brand strategy and content creation
  • Explore AI-driven workflows and data analytics shaping the future of sustainable and ethical fashion
  • Learn in London, a global hub for fashion, media and creative technology, with access to industry networks and guest professionals
  • Gain real-world experience through work-based learning and live briefs with fashion, design, brand and media partners
  • Build a portfolio of cross-platform digital and phygital fashion artefacts integrating AI, digital media production, visual communication, and real-time market and trend-led data 
  • Prepare for diverse careers in fashion media production, digital communications, creative entrepreneurship, creative tech, gaming, VR/AR studios, fashion content creation, trends and strategic foresight
  • Join an interdisciplinary community of digital creatives studying together in our state-of-the-art facilities at MDX Studios. Facilities include studios for film and radio, digital media, VFX, animation and virtual production. We also have recording studios, and suites for post-production and editing, colour-grading and Pro Tools
  • Connect with the creative industries and the local community through our partners at Screen London Barnet, including the leading regional film studio, Troubadour.

Entry Requirements

We normally require a 2:2 degree or above, or equivalent qualification in a related discipline, or equivalent professional experience.

Find out more

Student Destinations

Graduates can pursue roles at the intersection of fashion, technology, branding and consumer experience. You’ll develop transferable skills in leadership, ethical innovation, and cross-disciplinary collaboration, preparing you for work in fashion and lifestyle brands, media organisations, and emerging tech-driven creative industries, ready for roles in gaming, trend forecasting, AI and data intelligence, digital strategy, fashion futures, digital marketing, fashion communication, brand and customer experience, AR / VR campaign production, e-commerce, digital innovation, digital product developer and digital transformation.

Module Details

Creative Practice and AI (15 credits)
Storytelling and Worldbuilding (15 credits)
Business Skills for Creative Practice (15 credits)
AI in Design Workflows (15 credits) - Optional
Planet-Centred Design (15 credits)
Social Media Strategy and Analytics (15 credits) - Optional
Digital Fashion Innovation for Sustainable Consumer Engagement (15 credits)
Fashion, AI and Data-Driven Futures (15 credits)
Work Experience (15 or 30 credits) - Optional
Major Project (60 credits)

Find out more

Add to comparison

Learn more about Middlesex University

Where is Middlesex University?