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  • DeadlineStudy Details: 1 Year Full-time

Masters Degree Description

Our MSc Digital Marketing is designed for anyone with a background or interest in the ever-evolving and complex world of digital marketing. 
This programme explores the many areas of marketing in the digital age, from email, mobile and content marketing, to research, analysis and strategy. You'll gain an understanding of how to:    

  • Enhance Consumer Experience across diverse digital touchpoints
  • Decode Consumer Behaviour
  • Master Search and Social Media Marketing (SSMM) techniques
  • Make Data-Driven Marketing Decisions and Choices
  • Develop content and implement Strategic Marketing Campaigns that deliver measurable impact.  

Whether you're aiming to lead innovative campaigns or shape consumer journeys, this programme prepares you to thrive in the fast-evolving digital landscape.

Entry Requirements

A minimum 2:2 honours degree or equivalent. A wide range of professional qualifications are also accepted, either in partial or complete fulfilment of entry requirements.

We are looking for candidates who can demonstrate relevant work experience and qualifications. You should have a well-defined purpose for pursuing the programme, and a good understanding of how it can help achieve your goals and ambition. We value diversity and seek candidates who can contribute to our diverse and inclusive learning environment. 

 

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Fees

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Programme Funding

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Student Destinations

You will gain a highly regarded formal qualification, as well as personal and organisational management skills that will enhance your career prospects. Our graduates have gone on to gain employment in a wide range of organisations, working in areas including brand management, marketing communications, social media marketing and heritage marketing.

Module Details

Digital Marketing Strategy & Globalisation

The Digital Customer

User & Customer Experience

Campaign Management

Content Creation Marketing

Web Analytics & Data-Driven Marketing

Search & Social Media Marketing

Research Methods for Managers

Following completion of the core modules, you will select one of the following elective modules as your final piece of work:

Work Placement

Business Consultancy Project

Entrepreneurial Development Project

Business Internship

Business Dissertation

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