Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: One year
Do you want to pursue a career in digital marketing? Through our programme you'll discover a multifaceted perspective on Digital Marketing for success in the contemporary world.
The world is increasingly digital. In such a setting, digital techniques are more than ever important in marketing and a growing demand for employees who have necessary knowledge and skills to employ these technologies strategically. This programme is theory and research driven and seeks to develop the critical and analytical capabilities of the participants. It aims to provide you with knowledge of strategic and tactical use of digital marketing and its importance in a global marketplace. You will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability.
Our Digital Marketing MSc programme is theory and research driven. It seeks to develop the critical and analytical capabilities of the participants through rigorous academic study. The programme, recognising the importance of digital marketing in the business world, aims to provide you with knowledge of both strategic and tactical use of digital marketing. It will enable you to explore different aspects of digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, and neuromarketing among others.
You will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability.
The Chartered Institute of Marketing (CIM) has awarded King';s College London a Graduate Gateway against the MSc in Digital Marketing. In order to take this up students must pass the MSc with a mark of 50% or more and send evidence of graduation to the CIM membership.
Standard requirement: High 2:1 (65%)
In order to meet the academic entry requirements for this programme you should have a minimum high 2:1 undergraduate degree in any subject with a final mark of at least 65% or above in the UK marking scheme. If you are still studying you should be achieving an average of at least 65% or above in the UK marking scheme. We welcome applications from applicants with non-Business degrees.
Please note: Meeting the minimum requirements for your application to be considered does not guarantee an offer as applications for this programme are very competitive.
For fees and funding options, please visit website to find out more
The course prides itself on being a diverse cohort of students, in academic backgrounds and;geographic locations. Our graduates have explored a multitude of employment and entrepreneurial;opportunities spanning various industries, ranging in size from multi–national corporations to small;and medium-sized enterprises across the globe. A very short list of examples, include Digital;Marketing Strategist, Digital Marketing analysts, Digital Storytelling, SEO specialists, and many;more.;
As a Business School student you not only have full access to all the award winning events and resources from our central team King';s Careers and Employability service but a bespoke service curated especially for you by our dedicated careers team.
Develop greater self-awareness of strengths, interests and values. Increase confidence in presenting yours authentic self to employers and making career decisions that work for you.
Gain insight, make connections and uncover opportunities through our campus events and connections with world- leading organisations, alumni, thought leaders and investors.
Sharpen your application skills for internships, placements, graduate schemes and jobs using cutting edge technology combined with personalised expert feedback and specialised workshops.
Build an impressive portfolio of work relevant domain knowledge, leadership, workplace digital or technical skills through employer and professional programmes and micro-certifications.
Apply and hone your skills in a real world context. Access a world-class range of internships, placements, start-up incubators, leadership initiatives and focused diversity and inclusion opportunities.
See our website for modules
...
