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  • DeadlineStudy Details: 2-year

Masters Degree Description

The MSc Digital Marketing course provides a basis for understanding digital marketing from a management perspective. To succeed in this digital transformational economy you need to be knowledgeable and effective managers with a wide understanding of how marketing crosses national, cultural and psychographic boundaries and how digital permeates marketing for the 21st century organisation.

This course offers the opportunity to develop a deep and meaningful appreciation of the impact digital marketing has, locally and internationally, operationally, tactically and strategically. Marketing is leading the transformation of the modern economy, transforming business and driving growth.

Entry Requirements

2.2 honours degree or equivalent in a related subject area

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Fees

For fees and funding options, please visit website to find out more.

Programme Funding

There are numerous sources of funding available for postgraduate students, both from external sources such as the Government and from the University.

Student Destinations

As a graduate of the course you will have the right skills to find career opportunities in digital marketing; mobile marketing; digital account management; search and social media; web content management; digital creative development; marketing communications; or marketing.

This course is an appropriate foundation for further academic study at either MPhil or PhD level.

Module Details

Strategy
Digital relationship marketing
Marketing in the digital era
Business analytics
Capstone

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