Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: Full-time: 1 year, Part-time: 2 years
Gain specialist digital and business knowledge while exploring responsible and ethical digital marketing conduct in the age of AI. You’ll put digital marketing into context through the exploration of the balance between digital innovation and responsible practices in designing digital experiences and technologies. We aim to nurture your skills to enable you to develop positive and critical attitudes towards responsible and mindful digital marketing practices, developing skills for current digital marketing challenges as well as those that may arise in the future.
As a Digital Marketing student, you’ll be part of Derby Business School, benefitting from our research expertise and industry links. During your studies, you’ll have the chance to work on real industry projects, live briefs and industry case studies to build your network before you graduate. Our teaching team has a vibrant research and practitioner culture, with specialists covering areas such as blockchain, automation intelligence, digital marketing and virtual reality.
You'll usually need:
A degree of at least a 2:2, or equivalent
If English is not your first language, you will also need IELTs 6.5 with 5.5 in each skills area.
The MSc Digital Marketing aims to develop your skills to give you a solid basis to build your digital marketing career. You’ll cover themes such as:
digital transformation in organisations
balancing digital innovation with responsible principles
digital marketing in the era of AI
professional level digital skills
social media marketing
data-driven marketing.
Digital Innovation and Change Management
Contemporary Marketing Challenges
Digital Marketing Strategy
Strategic Brand Management
Digital Marketing Campaigns & Analytics
Marketing Metrics
Independent study: Research Methods
Independent Study: Dissertation
Transform your future at the University of Derby Whether you want to step up the career ladder, change paths or pursue your passion for a subject you ...
