Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: 1 year
This course will equip you with the skills that you need for a career as a socially responsible digital marketing professional. You do not need to have studied marketing before to study this course.
We’ll teach you the essential marketing theory that you’ll need and we’ll develop your strategic, analytical and practical digital skills too. With hands-on experience in social media management, influencer engagement, content strategy, performance analytics, ethical digital practice and using campaign planning platforms, you’ll graduate ready to enter the digital marketing profession.
Guest lectures from industry professionals and workshops will give you access to the latest thinking and practice. You can also choose to undertake an industry-based project for your dissertation where you can apply real-world data and analysis alongside the theory from the course.
Minimum 2:1 undergraduate honours degree in any subject.
This course will prepare you for a career in the fast-paced and evolving world of digital marketing. You’ll graduate with advanced knowledge of digital marketing and applied practical skills that you can take into the workplace. We’ll also teach you how to approach digital marketing in a socially responsible way, giving you a competitive edge for your career.
Our careers and employability teams are here to support you with any career related questions. You'll have access to career appointments, a wide range of workshops, and up-to-date resources to help you achieve your full potential.
Core modules:
Marketing Management in the Digital Age
Social Media, Influencer, and Campaign Management
Digital Consumer Journey and E-Commerce Strategy
Strategic Marketing Communications
Contemporary Marketing Practices
AI and Creative Tools for Digital Marketers
Principles of Data Analytics
Marketing in Society
Marketing Research
Project Dissertation
A QS world top-100 university Studying at the University of Sheffield means you’ll get the future that follows a degree from a Russell Group Universit...
Wed 29 Apr 2026