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MSc Digital Marketing Management

  • DeadlineStudy Details: 1 year full-time

Masters Degree Description

Our DMI accredited MSc Digital Marketing Management equips you with expertise in digital channels, data analytics, customer experience management, content design and search engine optimisation

The demand for digital marketing expertise is on the rise. Our programme, developed in collaboration with the Digital Marketing Institute, provides the skills needed for a successful career in digital marketing. Whether you're an aspiring entrepreneur, a digital marketer, or someone with a creative mindset, this course equips you to create and manage effective digital campaigns. Our digital marketing suite, for instance, provides the authentic experience of working in a marketing or advertising agency. It’s perfect if you’re taking part in a group project, as you can bounce ideas off each other using the latest interactive Mersive software.

You'll gain in-depth knowledge of digital marketing analytics, content creation, campaign management, optimisation, Customer Experience (CX), multiplatform integrated marketing, and emerging technologies like metaverse virtual and augmented realities. Our expert lecturers from both industry and academia ensure a comprehensive learning experience.

Whether you're an experienced marketer, a recent business or marketing graduate, or an entrepreneur looking to enhance your digital marketing skills, our programme supports your growth. Upon completion, you'll receive an MSc degree from the University of Greenwich and become a Certified Digital Marketing Professional through the DMI. Take control of your digital marketing career today!

Entry Requirements

An undergraduate (honours) degree at 2:2.

Applicants without a degree that have professional qualifications or relevant professional experience may be considered.

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Fees

For fees and funding options, please visit website to find out more.

Student Destinations

Our Digital Marketing Management MSc graduates will apply to work in a senior management positions in any industry, can specialise in marketing and work in digital agencies.

Module Details

Core Modules:

Applied Digital Marketing Analytics (30 credits)
Content Creation and Campaign Management (30 credits)
Digital Channels and Optimisation (15 credits)
Digital Customer Experience (15 credits)
Emerging Digital Technologies (15 credits)
Ethics in Digital Marketing (15 credits)
Independent Business Research in Digital Marketing (45 credits)
Digital Marketing Strategy and Planning (15 credits)

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