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MSc International Business and Marketing

  • DeadlineStudy Details: Full-time: 1 year, Part-time: 2-3 years

Masters Degree Description

Leading employers worldwide increasingly expect their senior staff to have a specialist postgraduate degree like our MSc International Business and Marketing. Our MSc is designed to nurture the next generation of forward-thinking, energetic and ambitious business and marketing professionals with a truly global outlook.

This multidisciplinary course is an excellent choice if you want to develop a thorough understanding of the economic, marketing, strategic, legal and cultural factors facing international business. It brings together disciplines such as strategy, international economics, marketing, brand management and law.

Drawing on real-world case studies, you’ll hone your skills in applied research as you conduct wide-ranging business, marketing, international economic and market analysis. You’ll also focus on how to create and implement strategic marketing plans which address business challenges in original ways.

Entry Requirements

You'll usually need:

A second class or higher undergraduate degree in a relevant area including: business, economics, marketing, management, accounting or finance, or another degree with sufficient relevant business experience.
If English is not your first language, you will also need IELTS 6.5 with 5.5 in each skills area.

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Fees

For fees and funding options, please visit website to find out more

Student Destinations

The MSc International Business and Marketing opens doors to careers in customer-focused roles in global markets and organisations, or could pave the way to promotion if you are already employed in a relevant position. Because it combines high-level marketing skills with in-depth knowledge of business from a global perspective, you will graduate with a respected qualification which helps you stand out in an increasingly competitive job market.

You will be well qualified to apply for graduate entry training in international management or marketing management, international business consultancies or marketing agencies.

Derby graduates have gone on to secure senior roles and advanced graduate training positions in high-profile organisations including HSBC Canada, Ernst & Young, Price Waterhouse Cooper, Unilever in Malawi and UBS Poland. Some have joined leading marketing agencies, have become consultants with specialist companies or have even set up their own businesses.

Module Details

Core Modules:

International Economics for Business and Finance
Market Analysis
Intellectual Property in the Digital Age
International Business Theory and Strategy
Creating and Managing Brand Equity
Advanced Diversity and Inclusion
Independent Study: Research Methods (20 credits)
Independent Study: Dissertation (40 credits)

Optional Modules:

Implementing Integrated Marketing Communication
Mergers and Acquisitions
International Finance

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