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MSc International Business Management and Marketing (Applied)

  • DeadlineStudy Details: 1-2 Years

Masters Degree Description

You gain a grounding in the two disciplines of management and marketing in an international context. And develop an understanding of the global influences on business and marketing, together with the ability to analyse marketing management decisions in an international setting.

Entry Requirements

The normal entry requirement is one of the following:

  • an honours degree (at least a 2:2)
  • a post-experience or professional qualification
  • equivalent qualifications (including international qualifications)

Applicants without these formal qualifications but with significant work experience are encouraged to apply.

For general information please see our overview of entry requirements

International applicants can find out what qualifications they need by visiting Your Country

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Fees

See our website for fees

Module Details

Advanced Practice

Real-world experience is essential for standing out in today’s competitive job market. Our Advanced Practice module offers you the opportunity to apply your academic knowledge in a practical setting, enhancing both your employability and professional skill set.

This module, typically undertaken over one semester, prepares you for practice-based opportunities that align with your career aspirations. You’ll receive tailored support and guidance to apply for a range of advanced practice experiences, including:

• research or project-based opportunities on campus or virtually
• employer-led, work-based opportunities on campus or virtually
• internships with external organisations to gain offsite industry experience.

You’ll engage in an advanced practice opportunity that complements your skill set and future goals. Assessment is through a reflective evaluation, equivalent to 3,000 words, marked on a pass/fail basis. Although this module does not contribute to your overall degree classification, it provides invaluable hands-on experience that prepares you to excel in your career.

Business Project

Develop a piece of work that brings together key elements of your learning. Demonstrate the knowledge you have acquired, an understanding of practice and its application in a professional context.

You choose the unique composition, content and context of your project, demonstrating reflective practice with a commitment to continual learning and development.

Critical Business Inquiry

Gain a deep understanding of real-world organisational challenges and how to develop effective solutions. Become a proficient planner who can execute in-depth research in business and management. Through a blend of quantitative and qualitative data analysis techniques, you dissect data to propose standardised solutions to intricate industrial issues, and finish with a professional report presentation.

Global Consumer Culture and Strategy

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