Pathways available:
MSc International Destination Management
MSc International Destination Management (Internship)
Cardiff is a destination that attracts millions of visitors each year, known for its rich cultural heritage, diverse visitor attractions, dynamic events scene and natural beauty spots. With a forward-thinking tourism sector at its core, the capital city offers endless opportunities to connect with industry professionals and gain hands-on destination management experience.
Join one of the UK’s only postgraduate degrees focused on International Destination Management, offering you a unique opportunity to gain specialised expertise to advance your career in a thriving global industry.
As an Educational Partner of The Travel Association (ABTA), our master’s degree ensures you gain the latest industry knowledge and practical skills with our industry-aligned curriculum.
Explore critical concepts and marketing techniques that are essential to managing tourism destinations across the globe. Learn the key destination management skills to advance your career and become a responsible leader.
All prospective students must satisfy Cardiff Metropolitan University’s admission requirements for students on master’s courses, as specified in Cardiff Metropolitan University’s Academic Handbook. The normal minimum requirements for entry onto master’s degrees are:
an initial degree awarded by another approved degree awarding body (2:2 or above); or
a non-graduate qualification which is deemed to be of a satisfactory standard for the purpose of postgraduate admission
Students who do not hold such qualifications will be assessed as to their suitability through interview, and where necessary the taking of references. Non-graduates who lack formal qualifications (i.e., formal qualifications which marginally fall short of the normal minimum entry requirements) should be compensated for by his/her relevant work experience provided that such candidates have held, for a minimum of two years, a responsible position which is relevant to the master’s degree to be pursued.
Our MSc International Destination Management opens doors to a wide range of exciting career paths across the global travel and destination development landscape. Whether you’re inspired by place-making, destination marketing, cultural experiences, or sustainable tourism planning, you’ll graduate with the strategic insight and confidence to lead. Typical roles include:
International Destination Manager
Place Marketing Specialist
Visitor Experience Manager
International Tourism Operations Director
Project Manager
Destination Analyst
Tourism Policy Advisor
Attractions Manager
The destination management field offers a diverse range of opportunities, where graduates are well-positioned to take on influential roles across public, private, and third-sector organisations – shaping how places are developed, promoted, and experienced.
Compulsory taught modules (20 credits each):
Managing Cultural Dimensions of the Global Business
Critical Concepts in Destination Management
Destination Marketing
Research Skills for Professional Practice
Developing Quality Destinations
Choose one optional module (20 credits):
Contemporary Global Issues in Hospitality
Event Experience, Design and Management
Entrepreneurial Decision Making for Destination, Hospitality & Events
Professional Practice
Choose one final project module (60 credits):
Internship Project *
Dissertation
Enterprise Project
Consultancy Project
Cardiff Metropolitan University delivers a wide range of full and part-time taught postgraduate, research and professional opportunities across our fi...