MA International Fashion Brand Management: Fashion Visual Merchandising

MA International Fashion Brand Management: Fashion Visual Merchandising is the first postgraduate course in the UK focusing on fashion visual merchandising. The course is part of our exciting MA International Fashion Brand Management (MA IFBM) suite which offers six innovative pathways:

MA International Fashion Brand Management: Fashion Visual Merchandising

MA International Fashion Brand Management: Phygital Luxury Fashion

MA International Fashion Brand Management: Circular Fashion

MA International Fashion Brand Management: Fashion Buying & Merchandising

MA Fashion Brand Management: Fashion Insight & Strategy

MA International Fashion Brand Management: Fashion PR & Communication

The role of a fashion visual merchandiser combines research into fashion trends with architecture and product design practice. This course will teach you how to create fashion retail experiences that balance brand values and identity with retail space and windows of an assigned store/showroom. You will learn how to shape and reshape a physical and/or online space to effectively convey the brand DNA whilst promoting the commercial success of products.

This pathway puts an emphasis on digital developments and sustainable strategies for fashion visual merchandising. You will be introduced to a rigorous appraisal methodology to analyse fashion brand, retail and visual communication strategies to identify existing gaps and new opportunities. You will then develop concrete visual display projects that consider materials, colours, styling and lighting within a set budget. You will work on live-industry projects that can involve retail make-over, original in-store layouts, window concepts and displays or visual merchandising ideas.

Disclaimer (trips): You must have all necessary visas ready at least 8 weeks before the first day of your trips. We have a dedicated International Office who will provide you with guidance on obtaining the necessary visas for the countries you are due to visit.

There is an alternative (non-international) version of this course for students who can’t attend the compulsory international trips.

We are unable to guarantee the international trips until the Covid-19 government restrictions surrounding international travel are lifted. If by the beginning of your course the restrictions are still in place, you will be transferred to the non-international visits version of this course, which follows an identical structure without the international trips and replacement assessments.

For further information, please contact Dr Alexander Aidan.