Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: 12 months full-time
Our International Marketing Masters offers an advanced and distinct programme of study. Core modules cover Global Strategy, Branding, Cross-Cultural Buyers, Research and Sustainability, whilst a wide range of elective modules, many of which are internationally focused, mean study can be tailored to suit individual needs and interests.
Key features of the course include:
a teaching team with extensive research and knowledge drawn from the Department of Marketing’s long and well-established heritage in International Marketing
experiential learning via case studies and high-calibre industry collaborations and speakers
capstone projects with opportunity to lead a theory-based or practice-based research project
Our MSc International Marketing students come from all parts of the world, which enhances the learning experience. You'll have the opportunity to study alongside students from other postgraduate programmes, embracing a diverse spectrum of perspectives into the classroom.
Minimum second-class Honours degree, or overseas equivalent, in marketing or a business-related degree including a significant marketing element.
As an MSc International Marketing Management student, you'll have access to a dedicated careers specialist, employability seminars, interview support and CV compilation. The Department works closely with the University Careers Service to ensure the programme is taught with an employer’s perspective in mind. Advanced classes and skills-based learning are intended to promote upskilling and professional development necessary to operate across diverse, global markets.
The Department of Marketing’s extensive international network, knowledge exchange and international marketing research feeds into the learning environment, creating opportunities to engage with international organisations and potential employers.
Core modules:
Strategic Global Marketing
Cross-Cultural Buyer Behaviour
Marketing Research in a Digital Age
Brand Management & Strategy
Social Responsibility & Sustainability
Key skills
Optional modules:
Artificial Intelligence in Marketing
Destination Marketing Management
Managing Tourism Resources
International Services Marketing
B2B Key Account Management
Contemporary Consumers
Export Marketing
Integrated Marketing Communications
International Culture & Heritage Marketing
Retail Marketing Management
The place of useful learning The University of Strathclyde is a leading international technological university located in the heart of Glasgow – one ...
