MSc International Marketing (Economics and Business Administration)

Bachelor degree in Business Administration (three years) or the equivalent is required. Students with a bachelor degree in other fields plus relevant practical experience may also apply.

Or students may qualify for admission to the programme by attending a three semester (1½ years) top up bachelor degree programme in Business Economics at Aalborg University if their previous university studies qualify them to do so.

Guest/exchange students are expected to have a minimum of three years of study within the field of general business administration and, depending on which semester they apply for, some theoretical knowledge and/or relevant practical experience in international business.

Foreign students are required to pass one of the English proficiency tests accepted by Aalborg University. These are IELTS, TOEFL and Cambridge ESOL.The test has to be less than two years old, otherwise it will not be accepted as valid. Danish students must have no less than a B-level in English.

You do not have to submit an English test if one of the following criteria applies to you: 

• You have a complete bachelor degree done in English from either Australia, the UK, Ireland, Norway, Sweden, Finland, Iceland, USA, New Zealand, South Africa or Canada.
• You have a complete bachelor degree done in English from a Danish University.

For information about the application process, deadlines, tuition fee, scholarship etc. please see How to apply
 

Students from outside EU/EEA please see http://www.apply.aau.dk/how-to-apply-postgraduate/tuition-fee/

The International Marketing programme offers individual students an opportunity to have clear-cut profiles upon graduation. This is done through encouraging students to base their study activities, (especially the semester projects) on issues of their preference.

Having a clear-cut profile strengthens students’ ability to convince future employers about their skills and competencies. Many of our students have worked towards one of the following profiles:

•International Market Analysis
•Digitalization and Global Sourcing
•Global Advertising and Communica-tion
•International Supply Chain Manage-ment
•International Relationship Marketing
•International Business-to-Business Marketing
•International Consumer Behaviour

As an international business graduate you can pursue careers in:

•National or international organizations (multi-national companies)
•The private sector (large companies, banks and financial institutions or consultancies)
•National or international research institutions and universities (e.g. a PhD programme)

The two-year International Marketing programme is divided into four semesters of five months each. The first two semesters are devoted to studies at Aalborg University. During the third semester the students spend 3-5 months abroad, either as interns in foreign companies or institutions or as exchange students at a foreign university. International students may also spend their internships in a company or an organisation in Denmark. Guest/exchange students cannot enrol as interns during the third semester. Fourth semester is devoted to the writing of the Master’s thesis.

1st semester  
Module 1a: Globalisation and the Internationalization of Companies in a Value Chain and Strategic Perspective 8
Module 1b: e-Business 7
Module 2:
– Business Research Methods & Theory of Science
– Semester project on the theme: International Business in a Theoretical-Methodological Perspective 15
Total ECTS – 1st semester 30

2nd semester  
Module 3a: Customer Behaviour and Marketing Decisions in an International Perspective 7
Module 3b: Marketing Research – Quantitative Methods 8
Module 4: Semester project on the theme: International Marketing in an Analytical and Strategic Perspective 15
Total ECTS – 2nd semester 30

3rd semester  
Module 5: Traineeship in a foreign company/organization or studies abroad 30
Total ECTS – 3rd semester 30
4th semester  
Module 6: Master’s Thesis 30
Total ECTS – 4th semester 30