International marketing specialists are highly prized across sectors, helping businesses diversify their customer base and unlock revenue in new markets.
With 10 globally focused modules, our online Masters in marketing has been designed to build this sought-after expertise. On the course, you’ll develop a deep understanding of the international marketing landscape and how to tailor strategies for diverse countries and cultures.
The course also has a strong focus on data analysis – equipping you with the technical and strategic skills required of senior decision-makers. Through practical exercises using best-in-class analytics software, you’ll learn how to source, track and interpret key metrics, helping you develop robust marketing plans grounded in data.
The course concludes with a practical consultancy project. You can conduct this for your workplace or an organisation of your choice, offering the chance to demonstrate your new skill set and leadership ability to current or future employers.
Our International Marketing MSc (online) is a part-time course which can be completed in as little as two years, with the option to extend this to four should you need to pause your studies.
A lower second-class (2.2) undergraduate honours degree or above from any UK university or international equivalent.
Students with relevant professional experience will also be considered for the online International Marketing Masters.
Global Marketing Management
Global Business Environment
Global Consumer Behaviour
Marketing Research
Marketing Ethics & Society
Marketing Analytics & Metrics
International Business & Marketing Strategy
Business Analysis Tools & Managing Consultancy Projects
International Branding & Communication Strategy
Digital Marketing
Analysis and Consultancy Project Part 1 & 2
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