Our MA Luxury Brand Management course offers an immersive, hands-on learning experience tailored to the challenges of the luxury sector. Through a blend of lectures, seminars, workshops, and real-world case studies, you’ll develop strategic and tactical management skills, critically analysing and applying management theories in practical settings.
This course addresses the unique challenges and opportunities of the luxury sector, making it ideal for students aspiring to build careers with premium, high-end, and luxury brands.
We empower you to become a confident leader and innovative thinker, teaching you how to position brands in the market. You’ll learn how luxury brands are managed globally, with insights from both producer and consumer perspectives.
Applicants are normally expected to have a minimum of a 2:2 honours degree, or equivalent, in any subject.
Other qualifications will be considered on a case-by-case basis.
Employability and key transferable skills are embedded within the course ethos to maximise your capabilities and understanding of potential career opportunities.
Many modules require group projects in the field to build first-hand knowledge of the Luxury Industry. The importance of positive contribution to a team and close working relationships with colleagues is a key feature.
The course is structured to build on experiences and embrace real scenarios through live projects, simulated practice requiring actual problem solving. This aims to develop your confidence and ambitions to explore a breadth of careers opportunities within a global industry.
Core Modules:
Responsible. Ethical and Sustainable Development
Analysis and Planning for Management
Advanced Research Skills
Marketing and PR in the Luxury Sectors
Luxury Brand Management
Luxury Culture and Lifestyles
Research and Professional Skills
Major Project: Luxury Brand Management
Optional Modules:
Professional Placement
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