Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: 1 year 3 months full time (45 weeks across a four-term model)
On MA Advertising, you’ll develop knowledge and critical analytical skills to explore the diverse landscape of both the traditional and emerging marketing communications and media industries.
Working across the rapidly changing ecology of advertising and promotional communications, you’ll work with tutors and industry partners to consider current challenges, develop your creative practice and refine your strategic understanding of advertising effectiveness.
You’ll apply a mix of both innovative and traditional thinking and research methods to generate insight, solve problems and develop creative solutions, developing a transferrable skillset for your career or future study.
Offers will be made based on the following selection criteria, which applicants are expected to demonstrate:
MA Advertising will give you the practical and critical skills to compete for jobs in advertising, digital and media agencies, and to work client-side with brands and businesses as well as with start-ups. Your hybrid creative-strategic skills will make you uniquely qualified to deal with emerging roles in the industry.
Your focus on the future, your portfolio and Final Major Project will give you a unique story to tell to potential employers. Recent graduates have gained creative and planning roles with agencies including Grey, Adam & Eve, BBDO and Karmarama. Others have jobs as data analysts, creative-strategists and content leads with emerging and established businesses including Bandstand, The Information Lab, Hotels.com and Unruly.
Our alumni association offers graduates support and a number of benefits.
We are committed to ensuring that your skills are set within an ethical framework and are embedding UAL’s Principles for Climate, Social and Racial Justice into this course.
Each course is divided into units, which are credit-rated. The minimum unit size is 20 credits. The MA course structure involves 7 units, totalling 180 credits.
In the Autumn Term, you’ll focus on context, audiences and your creative skillset, providing you with a strong foundation for developing a portfolio that’s aligned to your interests - as a creative, a planner or a hybrid of the two. Industry talks and briefs are also embedded from the start of the course.
As the foundation of your entire degree, this unit places advertising in its wider context. You’ll examine contemporary forms and changing relationships between brands and marketers, advertising and marketing agencies, and media and platforms, assessing them in relation to global, regional and national political economies, industrial arrangements, technologies, and social and cultural contexts.
You’ll explore the dynamic relationship between planning, research, analysis and measurement by investigating a range of innovative and traditional methods for researching consumers and the marketplace.
By exploring consumer psychology and behaviour through techniques including personas and virtual world ethnography, you’ll develop your understanding of the influence and effectiveness of advertising and marketing communications.
Start your creative future at University of the Arts London About University of the Arts London (UAL) University of the Arts London (UAL) is hos...
