Underpinning this industrial design course are principles of human-centred design, and by extension, multispecies design, combined with design-led social entrepreneurship, circular economy and open innovation. This is enabled by digital transformation along with fourth industrial revolution (Industry 4.0) technologies such as Artificial Intelligence and Machine to Machine communication. This course experiments in merging physical and digital space. It explores equitable futures for manufacturing through the creative and ethical application of data-driven machinery and intelligent software in dialogue with existing design and manufacturing processes.
The course title, MA Design for Industry 5.0, draws on the EU’s concept of Industry 5.0 : [it] “provides a vision of industry that aims beyond efficiency and productivity as the sole goals and reinforces the role and the contribution of industry to society... while respecting planetary boundaries” (2021). The course prepares you to shape a planet-centric industry that reinforces its role and contributions to society.
Care for the individual, society and planet are embodied in teaching and learning and applied to design challenges. Considering the historic context of industrial design, where care has seldom been considered throughout the manufacturing chain, caring approaches and technological opportunity will allow us to disrupt and innovate manufacturing paradigms. The concept of ‘Matters of care' is therefore both subject and method on this course. Care is defined as an attentiveness and sensitivity to the impact and effect of the design intervention. The definition of ‘Matters of Care’ for this course is drawn from Maria Puig De La Bellacasa. She takes philosopher Tronto’s definition of care, which encompasses everything we do to ‘maintain, continue and repair our world’ to create an environment where we can all live well ‘in a complex, life sustaining web’ (2017:217). This is inflected with a multi-species approach, that sees care, and caring, as a disruptive force that can engender positive change.
We see the designer as a critical social actor who works and co-operates with others across disciplines to research, generate and develop new products, systems and services. We promote an interdisciplinary culture, one that brings together diverse interests in design and production to examine and articulate production in terms of its benefits to human and non-human stakeholders.
We select applicants according to potential and current ability in the following areas:
We are looking for empathic people who are, or want to be manufacturing-oriented design entrepreneurs, or individual practitioners and who are interested in working collaboratively during their studies.
You may be invited to an interview following our review of your application.
MA Design for Industry 5.0 is unique as an industrial design course exploring purpose-driven entrepreneurship afforded by fourth industrial revolution technologies. The course centres on diversity, sustainability, human-centred design and matters of care in the contexts of manufacture enabled, for example, by artificial intelligence, blockchain, robotics and distributed manufacture.
MADI5.0 uses projects and design challenges as learning vehicles in which theory and practice are integrated. The academic content is organised under the headings: Design and Creative, Technical, Planetary, Ethical & Contextual, and Professional and Entrepreneurial.
The course grows through four units of study. This builds through internal group-forming, external collaboration, self-positioning, manifesto and project infrastructuring, and culminates in the execution of a major self-directed industry 5.0 project. Through it, you develop a design proposition that addresses the interrelated contextual, technological, and environmental concerns intimated by your practice.
External engagement is central to your studies, and the curriculum is actualised by collaboration with external practitioners, experts, organisations and enterprises, generating opportunities for innovation and knowledge exchange.
The course requires high levels of self-direction of MA Design for Industry 5.0 students, especially in the final two units of study. You will be supported through academic, pastoral and technical tutorials, and access to supervised facilities.
This unit gives you an overview of the field(s) of study including the technological, environmental and entrepreneurial, viewed through the lens of “matters of care” and user-centred design methodologies. This unit establishes a community of practice where staff and students apply ethical approaches towards each other.
The aims of this unit are to explore the potential of collaborative practice and to equip you with the ability to apply interdisciplinary approaches through collective agency. It supports you in building communities of practice across the College, drawing on interdisciplinary expertise and group working methods from a breadth of disciplines. The unit explores how relational and networked-based practices can create positive impact, based on a shared concern for a specific place, space or community of humans and non-humans, in order to create common and shared well-being (social, economic and environmental).
In this unit, you will take what you have learnt in Units 1 and 2 to inform the strategic planning of an Industry 5.0 project. This unit spans the final ten weeks of year one and the first ten weeks of year two.
It progresses through four phases:
Project Manifesto
Project Value Proposition
Collaboration and Co-Design
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