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MA MA Fashion, Film and Digital Production

  • DeadlineStudy Details: 12 months

Masters Degree Description

Introduction  

This course offers an opportunity to re-define moving image in a fashion context. Fashion implies commercial value but also invites and encourages a highly creative approach to cinematic storytelling that reflects culture. This course does not reflect a traditional ‘film school’ format, however, it is a course where you can develop a contextual framework and visual style through research, experimentation and digital innovation to formulate your own creative identity as a fashion filmmaker.  

We encourage you to identify your motivation through critical engagement with fashion as a cultural entity and to find your most suitable role(s) in a traditional film production team through practice-based projects. The films produced on this course are short; they serve a purpose of interrogating the fashion discourse, showcasing fashion in motion and utiliszing fashion film as a vehicle for change. Storytelling, imagination, creativity and digital innovation are essential in this process. 

What to expect  

  • A dynamic learning environment: Work in both individual and collaborative scenarios throughout the course to reflect industry practice, and to support you to identify your strengths in specific roles in film production. 
  • A research informed curriculum: Critical engagement is an essential part of master's level study and research will provide the contextual framework for practice-based outcomes.  
  • Exposure to industry experts: Hear from an array of industry speakers who will share their professional knowledge and experience. To enhance your learning, you will also have opportunities to speak to researchers engaged with the fashion discourse and beyond.  
  • Practical experience: Practice-based workshops support the main delivery of the course and will give you the space to experiment, explore and innovate, as well as situate your practice in fashion and the moving image. 
  • Access to industry-standard facilities: Located in LCF’s new purpose-built building, you will complete the course with a portfolio of moving image work that will showcase your creative identity and prepare you for the transition to industry. 

Industry and research opportunities  

Entry Requirements

Offers will be made on the following selection criteria 

  • Deep interest in Fashion and Film 
  • Demonstratable skill in film production and visual storytelling 
  • Critical engagement with fashion and film  
  • Desire to innovate and re-define the genre of fashion film 
  • An awareness of your career trajectory and how you will utilise this course over the 12-month timeline. 

For pre-selection, applicants are assessed on their portfolio and proposal submission in response to the above criteria and upon selection they will reach interview stage. 

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Fees

See our website for fees

Student Destinations

Your future employability is central to all our courses and as a student with us you’ll have access to a wealth of resources to prepare you for your future career in the fashion industry. Graduate Futures is our dedicated employability team who will work with you throughout your time with us to get you ready for employment. There are also a variety of opportunities on the course to enhance your employability.

Industry engagement

Throughout the course, students work closely with leading figures in fashion, film and creative production. You’ll receive direct feedback from guest speakers including award-winning filmmakers, directors and fashion activists that have recently included Fabio Mayor (co-founder of fe Creatives), Sara Arnold (Fashion Act Now), Tom CJ Brown (Animator and Filmmaker), George Horne (Filmmaker and co-founder of at Wander), Rhea Thierstein (Creative Director) and Liv Lockwood (Movement Director).

Module Details

Block 1: EXPLORE - supports the transition to postgraduate level study through the following units: 

  • Fashion and Film (40 Credits) 

This unit will introduce you to fashion and film as cultural practices, and explores how they come together to foster a new form of fashion image making and communication. Offering you a solid grounding in fashion and film theory, the unit will focus on research methods and methodologies, contemporary fashion communication and consumption, and how film is produced and distributed in a digital landscape. 

  • Fashion Film Production (20 Credits) 

This unit focusses on the contemporary fashion film and specifically how the moving image is being used within the fashion industry as a communication tool. It will introduce you to the film production process and essential ideation, management and organisational skills that are associated with film production for a fashion context. 

On successful completion of these units you are eligible for the award of a Post Graduate Certificate (60 credits). 

Block 2: SITUATE - expresses the shift from orientation and exploration of the discipline within LCF and UAL to a position of affirming your own interests and specific direction. 

  • Narrative Content for Digital Platforms (40 Credits) 

This unit is designed to mirror industry practice through the ideation and film production process in response to a live industry brief. You will be challenged to produce a 360-brand campaign situated in a commercial context that aims to interrogate fashion narratives and innovate with contemporary digital technologies. Specifically, the unit will be underpinned by UAL’s Social Purpose with an aim to effect change for an intended audience. 

  • Elective Unit (20 Credits) 

Students will have the opportunity to participate in an elective unit as part of this course. This is an opportunity for students to collaborate with students from other courses within the college.

The following is an example list of electives that have been previously delivered:

  • Creative Decision Making for Fashion Enterprise
  • Cultural Programming
  • Fashion Politics and Cultures
  • Fashion Practices for Social Change
  • Fashion Together: Collaboration for Innovation

Please note:

  • Elective unit titles and details of the unit may change year to year
  • Elective units offered may change year to year, that is, unit listed above may or may not be offered in subsequent years
  • Students participate in a bidding process for choosing electives and participation in any particular elective is not guaranteed

On successful completion of these units you are eligible for the award of a Post Graduate Diploma (120 credits) 

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