Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: 12 months
The MA Fashion Marketing and Global Cultures degree is designed to draw greater awareness of the diversities of peoples, places and practices that play a part in fashion marketing and the overall global fashion industry.
The course will present you with opportunities to learn about the fundamental elements of marketing and business practices that take place on local, national, and international scales in the fashion industry. You will have the opportunity to explore and learn how fashion, creative and cultural practices are undertaken in different parts of the world, while also developing your understanding as to why fashion is one of the world’s largest and most lucrative consumer industries.
In addition, you will learn about creative techniques and research practices that will enable you to develop industry-ready skillsets that showcase how contemporary marketing practices are implemented as well as develop an empathetic mindset to the evolving nature of global communities across the world.
Learning on the course will involve theoretical, practice-based, research-based, and reflective activities for your professional and academic development. You will be presented with key subjects that present fashion as both a cultural practice and a global commercial industry.
You will be encouraged to take active responsibility for your academic and professional development throughout the course and through interactions with your peers, academics, and researchers, and with professionals and experts from the fashion industry. Through your participation on the course, you will develop appreciations of diverse global cultures and explore personal insights that can work to shape positive practices for the present and future global fashion industry.
The course seeks to recruit students from diverse socio- economic and cultural backgrounds and welcomes applications from mature students.
The course team seeks to recruit students who can demonstrate:
Your future employability is central to all our courses and as a student with us you’ll have access to a wealth of resources to prepare you for your future career in the fashion industry. Graduate Futures is our dedicated employability team who will work with you throughout your time with us to get you ready for employment. There are also a variety of opportunities on the course to enhance your employability.
Industry engagement
Our students engage with the industry in various ways throughout the course. We have longstanding links with the fashion marketing, communications, and PR industries both in the UK and globally. These connections ensure you gain industry engagement through guest speaker opportunities and live projects.
For example, students recently worked with global fashion brand Mango, where they had the opportunity to present ideas for international expansion. In the past, our students have gained valuable insights through guest speaker sessions with industry experts from renowned brands such as Burberry, H&M and Loewe.
Potential careers
This course will run across three blocks and include shared units in Block 1 and Block 2. The independent-research unit in Block 3 is the award bearing unit.
The units are detailed as follows:
This unit will provide you with an insight into the distinctive practices of fashion and marketing and explore their uses amongst diverse international cultures. You will also be given the chance to explore wider considerations of cultural practices and expressions, such as: creative writing, visual communications and narratives and music and their relations to fashion marketing practices. The unit will support your use of analytical, critical and research skills and expand your subject knowledge of areas related to fashion, marketing and cultural practices through theories and principles that support an understanding of global perspectives, alongside developing your considerations of how to integrate racial and social justice practices with the context of global cultures and in fashion marketing.
Fashion is a truly global industry in which political, economic, social, legal, environmental, and technological developments are causing the reinvention of traditional business models. Fashion marketeers of the future need to be at the forefront, provoking and inspiring change. This unit allows you to think strategically about markets and marketing activities and understand how fashion marketing strategy works in practice, its influence on its various stakeholders and how it’s situated in the context of the overall strategic direction of a business. The emphasis is on how fashion businesses adapt and change for future success in a globalised and cross-cultural industry. You are expected to develop knowledge and awareness of national, local, and global audiences, within the context of different cultures, understanding how this can influence strategic planning and key performance indicators for fashion products and services.
In a dynamic and digitally driven fashion industry, effective communication is the key to success. This unit adopts a customer-centric approach enabling you to identify, evaluate and respond to consumer motivations and emotions elicited by fashion brands. This unit equips you with the theoretical and practical knowledge to formulate and manage communication strategies that resonate with consumers and drive business growth. You will also explore the competitive landscape of the global fashion industry and explore the financial implications of integrated marketing communication strategies.
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