Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: 1 year 3 months full-time (45 weeks across a four-term model)
Gain a solid grounding in the theory and practice of public relations with this highly- regarded Masters degree, which is accredited and/or recognised by the following professional and industry bodies:
This course will appeal to graduates already working in public relations who wish to develop their careers through a Masters qualification, those seeking a career move into the sector, or those wishing to build on their first degree and start a PR career based on a strong personal and practical knowledge of the field.
You will have the opportunity to explore the practicalities of using public relations tools such as media relations and crisis management. The specific skills of storytelling and writing for media across traditional and digital media channels are also practised, along with the role of persuasion and influence. You will develop an understanding of the needs of audiences and how to communicate with them.
The course also considers the wider cultural and societal landscape in which public relations operates, touching on areas such as celebrity, power and the impact of globalisation.
Along with the specialist research methods sessions, consideration of these issues helps develop your analytical skills in preparation for writing a final dissertation on a PR topic of your choice.
Offers will be made based on the following selection criteria, which applicants are expected to demonstrate:
Many students have progressed within their existing organisations or gained higher-level positions with new employers as a result of this course. Many students have also chosen to go into business for themselves.
Our alumni association offers graduates support and a number of benefits.
Find out how careers and employability helps our students and graduates start their careers.
We are committed to ensuring that your skills are set within an ethical framework and are embedding UAL’s Principles for Climate, Social and Racial Justice into this course.
This unit provides an understanding of core theories in the field with a focus on the nature of persuasion, influence and opinion that are at the heart of the PR process. Students then get the opportunity to put some of their learning into practice through generating a PR plan.
This unit aims considers PR as an organisational function that manages reputation, and addresses how organisations are formed and the need for integrated management, marketing and organisational communication. It also discusses the reputational threats, challenges and opportunities that organisations face in the 21st century and the ways in which organisational identity (culture, values and behaviours of organisations) is aligned with organisational image.
This unit places PR within global political, social, economic and cultural debates. Drawing on social and cultural theory, the unit considers the relationship between the media, its audiences and wider society, including the rise of celebrity culture, promotion, consumption and the role of PR within a consumer-led society.
This unit explores the process of media relations and the role that public relations plays in devising and distributing messages in order to achieve influence through global media channels. The unit encourages practical engagement through in-class exercises and workshops that help students to develop their own skills in writing for the media and advising on interviews and other aspects of media relations.
This unit explores how PR can use digital channels most effectively creating integrated communication solutions. There is a strong focus on creativity and using digital media in both mediated and un-mediated applications, while also looking to the future and to the type of digital applications that are coming on-stream.
The Collaborative Project involves working on a live project brief in a collaboration with other students and in response to a client requirement. It is an opportunity to develop consulting skills and project management experience alongside creativity and communication knowledge, resulting in a plan and portfolio of content.
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