MA MA Strategic Fashion Marketing (Online)

The university seeks to recruit students from diverse socioeconomic and cultural backgrounds and welcomes applications from all age groups to this course. 

The course team seek to recruit students who can demonstrate:  

• the potential to develop their both their practical and critical abilities through academic study;
• an interest and critical knowledge of a subject area closely connected to the course content;
• the capacity for intellectual enquiry, reflective thought and a wide range of subjective perspectives;
• an openness to new ideas and a willingness to participate actively in their own intellectual development and unique point of view;
• initiative with a developed and mature attitude to independent study

All our postgraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.

LCF offers students the opportunity to develop Personal and Professional Development (PPD) skills while studying through:

• Access to to speaker programmes and events featuring alumni and industry.
• Access to careers activities, such as CV clinics and one-to-one advice sessions.
• Access to a graduate careers service
• Access to a live jobsboard for all years.
• Advice on setting up your own brand or company.

Career paths

Masters graduates have an acknowledged advantage in the employment market, obtaining work in a wide range of vocational and academic fields related to fashion, including working as a Marketing Executive, Brand Manager, Marketing Communications Manager.

The MA also provides an excellent preparation for higher level research degrees (MPhil or PhD), with an increasing number of graduates undertaking research in fashion related subjects, in practice or theory or entering into education as lecturers.

Graduate Futures

Graduate Futures provides a comprehensive career management service supporting our students to become informed and self-reliant individuals able to plan and manage their own careers.

• Find out more about Graduate Futures.

LCF alumni

Many of our alumni are now impressive, leading industry figures.

• Find out more about LCF alumni and join the alumni community.

This course will run across three blocks with taught content units in Block 1 and Block 2 and completed with an independent research unit in Block 3, which is the award bearing unit.  

The units are detailed as follows:

Block 1

Fashion Marketing Strategy 

The fashion industry continues to experience both innovation and disruption as political, economic, social, technological, environmental, and legal changes present ongoing challenges and opportunities. Our programme places a strong emphasis on addressing critical issues related to climate change, racial and social justice within the fashion business through the continual study of sustainable fashion practices and the promotion of Equality, Diversity, and Inclusion.

The Fashion Marketing Strategy unit introduces the main theories, concepts, and ideas that guide the transformation of traditional business models in times of change. This unit is the starting point for understanding, analysing, critiquing, and developing strategy through solid planning. You will gain knowledge of all business functions, from leadership to operations, and explore how they intersect with marketing.

This unit allows you to think strategically about markets and brands and understand how fashion marketing strategy works in practise, its impact on stakeholders, and how it fits within the overall strategic direction of a business. You will also examine the role of marketing in promoting sustainable fashion and fostering a more inclusive and equitable industry.

Consumer Behaviour and Commercial Insights

Exploring modern consumer behaviour is a key aspect of fashion marketing and a critical skill sought after in the industry. It is also the focus of many academic studies. This module is divided into two parts to provide students with a comprehensive understanding of this subject.

The first part examines the fundamentals of consumer behaviour, including the psychological factors that influence individual consumers and the sociological aspects that shape consumer behaviour within society. This includes studying the consumer journey, from initial attraction to long-term retention, and understanding how these insights can be applied in a professional context.

The second part focuses on developing research skills, which are essential for academic success, completing the Masters project (MAP), and for future professional development. Students will learn about research philosophies, design methodologies, and various approaches, as well as gain knowledge of research tools and analytical techniques. This will provide a strong theoretical foundation for future research projects and encourage engagement with innovative market research methods.