This full-time Masters in Marketing is designed to help you develop into an innovative marketing professional who can drive strategic decisions.
These entry requirements are for the 2026/27 academic year and requirements for future academic years may differ. Entry requirements for the 2027/28 academic year will be published on 01 July 2026.
Entrance to our MSc programmes is strongly competitive. You can increase your chances of a successful application by exceeding the minimum programme requirements.
Important points to note when applying for this programme
Academic requirements
You will need a UK first-class or 2:1 honours degree in any subject, or an equivalent overseas qualification.
Please see our website
See our website for destinations
Semester 1
September–December
Compulsory courses
Consumer Behaviour
Digital Marketing
Marketing Research & Data Insights
Principles of Marketing Management
Semester 2
January–May
Compulsory course
Marketing for Net Zero
Marketing: Theory and Application
Option courses*
Choose 3
International Marketing Strategy
Marketing Communications
Marketing of Services
Understanding Brands
Innovative Technology in Marketing
Please Note: Some courses have co-requisites.
Summer
May–August
Dissertation
Details of the Dissertation
Edinburgh. Extraordinary futures await. The University of Edinburgh is one of the world’s top universities, consistently ranked in the worl...