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MSc Marketing Analytics

  • DeadlineStudy Details:

    MSc Full-time 1 year

Course Description

With our marketing analytics MSc you’ll learn industry-specific skills to make strategic marketing decisions using data and evidence. You’ll use a multi-channel approach to analyse and interpret data.

If you’re curious about how data informs everyday marketing techniques and want to learn how to become a marketing analyst, then this MSc in marketing analytics is the course for you. We incorporate new and relevant industry-specific topics which are only covered by a small number of marketing analytics courses in the UK, topics include social media data analysis and text mining.

Entry Requirements

You’ll need a 2:1 degree.

We’re looking for students who have a marketing degree but you can also apply if you studied a degree with quantitative training, such as:

  • economics
  • engineering
  • statistics
  • management
  • computer sciences

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Fees

For fees and funding options, please visit website to find out more.

University of Southampton Campus

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