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MSc Marketing (Consumer Marketing)

  • DeadlineStudy Details:

    1 year

Course Description

This Masters degree is designed to provide you with a comprehensive understanding of marketing and Marketing Strategy. It also provides you with the opportunity to specialise in a core contemporary aspect of the discipline: Consumer Behaviour.

Through these postgraduate studies you will understand marketing strategies and practices focusing on the consumer. Additionally, you will link this understanding with new marketing opportunities and strategy options.

The MSc Marketing (Consumer Marketing) is one of the three pathways available in the MSc Marketing programme. The other pathways are:

  • Digital Marketing
  • International Marketing

Entry Requirements

Minimum 2:1 or the equivalent from an Internationally recognised university

Fees

See website for fees

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