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MSc Marketing (January start)

  • DeadlineStudy Details: MSc 1 year full-time

Masters Degree Description

Deepen your understanding of core marketing theory and learn to apply it in a practical setting. You’ll learn business skills that are important to employers.

This course is for graduates with business, management or marketing experience looking for a career in marketing.

We designed this course with input from marketing industry leaders from a range of organisations. This means you’ll develop the skills employers are looking for. Our industry links and the real-world focus of this course will help you develop the practical knowledge and skills you'll need in a marketing career.

To prepare you for a marketing career, you will learn about the three core elements of modern marketing:

  • marketing to consumers and other important stakeholders
  • market research and analytics
  • marketing and its role in society

Highly-ranked

We are one of the UK’s leading business schools. Our undergraduate courses ranked 1st in the UK for Marketing, 2nd for Accounting and Finance, and 3rd for Business and Management Studies (The Complete University Guide 2026). Our master’s courses ranked in the top 10 in the UK for Business Analytics and Marketing (QS Business Master’s Rankings 2026).

Entry Requirements

2:1 (or its international equivalent) in your undergraduate degree.

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you are a UK student and completed your undergraduate degree abroad, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

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Fees

For fees and funding options, please visit website to find out more

Student Destinations

We combine the latest research with many opportunities to apply it. This will help you stand out from the crowd. You'll develop key professional skills and work with our partner organisations on optional projects from day one. 

Our graduates have a great employment record. Most go on to careers in a range of areas, start their own business or begin a PhD. 

Graduate career data

76% of our 2022 and 2023 graduates (September start courses) had accepted a job offer within three months of completing their degree. 

Module Details

Compulsory course units

These compulsory units are currently being studied by our students, or are proposed new units.

Semester 1

  • Integrated marketing management (spans semesters 1 and 2)
  • Applied marketing research
  • Consumer behaviour
  • Contemporary brandscapes
  • Responsible marketing

Semester 2

  • Integrated marketing management (spans semesters 1 and 2)
  • Digital marketing society
  • Marketing communications - strategy and practice

Semester 3

You’ll have the flexibility to choose one of three options:

  • Dissertation
  • Entrepreneurial project
  • Practice track

Optional course units

You’ll choose two optional units (10 credits) in Semester 2

  • Management consulting
  • Managing retail supply chain relationships
  • Marketing analytics
  • Marketing in a service economy
  • New product development
  • Project management

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