Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: Full-time: 1 year, Part-time: 2-3 years
This highly regarded MSc Marketing Management will increase your understanding of what marketing is – and isn’t – and how it can be applied effectively and creatively in real-world scenarios.
Leading employers worldwide increasingly expect their marketing staff – experienced professionals and new recruits alike – to have a specialist degree such as an MSc.
Our course is designed to give you a thorough understanding of the core concepts of marketing and to practise these in safe but realistic business and marketing situations.
Building on the broad contextual aspects of marketing, you’ll focus on how to create and implement strategic marketing plans and how to manage brands. Our emphasis is on fostering your creativity, helping you to address marketing challenges in new and original ways. Every module has an international dimension to enhance your global perspectives too. We also aim to develop your practical and creative skills beyond the operational and functional so that you gain a more strategic level of understanding.
You'll usually need:
A degree of at least a 2:2, or equivalent
If English is not your first language, you will also need IELTs 6.5 with 5.5 in each skills area.
A widely respected postgraduate qualification, our MSc Marketing Management is a powerful way to set yourself apart in an increasingly competitive job market.
You will benefit not only from a broad training in the key marketing concepts but also from our strong focus on marketing management and leadership skills. It means you can differentiate yourself further still from graduates with general marketing degrees.
By the time you complete your MSc Marketing Management, you will have experienced many different aspects of marketing and will be ideally placed to start or resume your career in the profession or even to move into broader business and management spheres.
Integrated Marketing Communications in a Digital World
Marketing Metrics
Consumer Behaviour in the Modern Era
Strategic Brand Management
Services Marketing and User Experience
Contemporary Marketing Challenges
Independent Study: Research Methods
Independent Study: Dissertation
Transform your future at the University of Derby Whether you want to step up the career ladder, change paths or pursue your passion for a subject you ...
