Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: 1-2 Years
The MSc in Media Psychology and Applied Communication gives you a unique opportunity to explore how psychological principles shape the way people interact with media, technology, and communication in a rapidly evolving digital world. Unlike many comparable programmes, this course blends scientific insight with applied, hands‑on training, enabling you to design, test, and improve human‑centred communication strategies across sectors such as consumer behaviour, political communication, education, digital health, and user experience.
Delivered fully online, this course offers the flexibility you need to balance study with professional, personal, or care‑related commitments. You will also take part in a two‑week intensive summer school - available either online or in person at MediaCity - where you will accelerate your practical skills in communication design, media production, and creative collaboration.
Throughout the course, you will learn to connect psychological theory with real‑world communication challenges. You will develop the ability to analyse digital behaviour, design and evaluate media content across platforms, and apply evidence‑based approaches to creating effective and ethical communication strategies. With a strong focus on applied learning, industry engagement, and methodological competence, this course equips you to thrive in roles at the intersection of psychology, communication, media, and technology.
2:1 (or equivalent) Undergraduate degree in: psychology, communication, media, marketing, sociology, politics, education, design, or digital disciplines—but applicants from other areas with relevant interest or experience are also welcome.
This course prepares you for a wide range of careers where psychological insight and communication expertise are essential. You will graduate with a blend of analytical, creative, and applied skills that enable you to understand audiences, design effective communication strategies, and evaluate how people engage with media and digital technologies. This opens doors across sectors such as marketing, UX and user research, media production, public policy, digital health, education, and research and evaluation.
You could go on to work in roles such as UX researcher, user experience designer, digital communication specialist, behavioural insights analyst, audience researcher, marketing or brand strategist, content designer, policy or communications advisor, political communication analyst, digital health communicator, media researcher, research associate, or consumer insights specialist.
By combining scientific understanding with real‑world application, this course equips you with a versatile skillset that is increasingly in demand across industries seeking to understand and influence behaviour in a digital world.
If you are interested in further study, this course also provides a strong foundation for doctoral research in areas including media psychology, communication, behavioural science, and digital society.
Semester One
Issues in Media Psychology
Psychological Methods for Applied Communication
Semester two
Psychology of Media Communications
Applied Communication Lab
Semester three
Dissertation
Once at the heart of Britain’s Industrial Revolution, the University of Salford is now the home of 21st century creativity and learning. Its up-to-the...
