Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: 12 months
The MSc Psychology of Fashion is a conversion course and is accredited by the British Psychological Society (BPS). It provides a postgraduate qualification for those who either have a first degree in another subject area or a degree in psychology and wish to further their psychology studies in the context of fashion and the broader creative industries. The course also welcomes those with a BPS-accredited psychology degree who wish to extend and apply their psychology knowledge in the broad context of the fashion and creative industries.
The MSc Psychology of Fashion course is described by the British Psychological Society (BPS) Education and Public Engagement Board as a "really impressive and innovative programme", and, on its inception, was joint winner of the 2016 BPS Award for Innovative Accredited Psychology Programmes.
This course provides the critical insight into human behaviour needed to understand and improve the human aspects of the business and management of fashion and the creative sector. It emphasises the application of psychology to positively enhance the industry’s impact on its workforce, consumers, and the environment. Furthermore, the scientific discipline of psychology will equip you with a rich and diverse portfolio of skills and knowledge including relevant skills in research, data analysis (including the use of software), information synthesis, communication, and research ethics. The course will encourage you to become confident in solving complex problems and work effectively both in teams and independently to make a real difference in the world of fashion, business, and the broader creative industry.
As a graduate of this MSc course, you will possess skills and attributes sought by employers in many different roles, giving you a distinctive edge in the fashion and related industries. Graduates from this course have progressed to positions such as market researchers, consumer insights/behaviour analysts, project managers, PhD researchers, as well as several entrepreneurs who have established their own businesses.
We are committed to developing ethical practices. To achieve this, we are working to embed UAL’s Principles for Climate, Racial and Social Justice into the course.
The course seeks to recruit students from diverse socio-economic and cultural backgrounds, and welcomes applications from mature students.
The course team seeks to recruit students who can demonstrate:
Your future employability is central to all our courses and as a student with us you’ll have access to a wealth of resources to prepare you for your future career in the fashion industry. Graduate Futures is our dedicated employability team who will work with you throughout your time with us to get you ready for employment. There are also a variety of opportunities on the course to enhance your employability.
Industry engagement
Our students engage with the industry in various ways throughout the course, gaining real-world experience and professional insight. Recently, students participated in consultancy projects, collaborating with companies such as Toray Industries, Inc. and Rey House. These projects allowed them to tackle real business challenges while deepening their understanding of the needs and expectations of both UK-based and international consumers.
Units for the Award of MSc Psychology of Fashion:
This unit provides an overview of the range of research methods, approaches, and tools used in psychology to understand how people experience fashion. By applying psychological research to the fashion and creative industries, you will understand the relationship between theory and practice, and the multi-faceted impact of psychological research. You will also learn about philosophy and ethics in research and develop the skills necessary for designing robust research.
This unit introduces you to concepts of consumer behaviour and psychology through an investigation of how and why we buy fashion goods and services. You will investigate how consumer identity is formed and develop your understanding of fashion psychographics and cross-cultural values, and how these may inform fashion marketing practices. You will apply market research methods and evaluate consumer behaviour in different parts of the world and will appraise existing business practices and offer realistic solutions with sustainable development in mind.
This unit focuses on personality and other individual differences that make us who we are and influence our emotions, cognitions, and behaviours. In the unit, you will explore personality and the self from a developmental perspective, recognising that they are situated in our social and cultural context. You will discuss the value and limitations of psychometric assessment. You will use your knowledge to understand how individual differences are related to our interactions with dress, fashion, and the fashion industry. The focus will be on applying psychological concepts and methods to enhance individuals’ relationship with fashion, as well as the fashion industry’s impact on society and the environment.
In this unit, you will learn more advanced techniques of qualitative data analysis and a variety of tests that can be used to analyse quantitative data and answer research questions. For this purpose, you will use software like SPSS or equivalent data analysis software and will learn how to use specialist online data collection tools. With the rise of technology and big data usage across all industries including fashion, the ability to understand and work with data and communicate the findings in an accessible format is a highly desirable skill.
Start your creative future at University of the Arts London About University of the Arts London (UAL) University of the Arts London (UAL) is hos...
