Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: 1-2 years
Develop advanced skills in research, leadership, consumer behaviour, economics and digital marketing to excel in today’s dynamic professional landscape. This degree uniquely combines contemporary consumer psychology, digital marketing, research methods and business, all the essentials you’ll need to stand out in the competitive consumer landscape. This isn’t just theory: you’ll get hands-on experience working on real-world projects and industry challenges, so you can build practical skills that employers are looking for.
Throughout the course, you’ll explore fascinating topics like how people make decisions, the power of social and cognitive influences, leadership skills and the latest digital marketing strategies. By the time you graduate, you’ll know how to apply cutting-edge science to understand and predict consumer behaviour and how to turn those insights into winning business strategies.
Whether you want to become a Digital Marketing Manager, Consumer Insights Specialist, Social Media Strategist or Data Analyst, this degree equips you with the tools and confidence to thrive and you’ll learn how to conduct deep-dive consumer research that really makes a difference.
A first degree, with honours, at a minimum final classification of Lower Second (2:2) or equivalent plus relevant experience.
If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.5 ( Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University.
Upon graduation, you’ll hold a unique and highly relevant skill set that sets you apart in the job market. You’ll have gained a solid understanding of consumer psychology, mastered research techniques, grasped digital marketing, acquired understanding of behavioural economics and developed strong communication and project management skills. Whether you’re stepping into a role in marketing, PR, consumer insights or continuing into PhD study, you're well-equipped for success.
Core modules
Navigating Digital Marketing (30 credits)
Consumer Analysis (15 credits)
Applied Consumer Psychology (15 credits)
Economics and Behaviour (15 credits)
Leadership and Change (15 credits)
Essential Research Methods (30 credits)
Amplify You with a Master’s Degree at ARU Looking to take the next step in your career or explore a new direction? At Anglia Ruskin University (...
