Service design is a powerful design practice for social and organisational change. Building on a foundation of theory, you’ll gain practical experience through live projects, design research, user testing and collaborative methods so you can make a sustainable difference.
RCA Service Design teaching will open your eyes to a new way of viewing the world. Examine existing practices, ask questions, consider ethics, and propose alternative design ideas that have impact. Your innovative thinking, problem-solving and questioning mindset will make you attractive to future employers.
Joining our service design Master’s, you’ll be part of a rich community of individuals from different geographical and vocational backgrounds. This makes for interesting and engaging interactions and diverse perspectives and means you will graduate as part of a global alumni network of service design professionals.
Our programme has a strong track record in the field. It’s no surprise that many RCA MA Service Design graduates take up leadership roles in businesses, consultancies, charities, NGOs and government.
We invite candidates from around the world who have a passion for design as a transformational tool and wish to take that to a Masters level. Our selection process looks for a desire to take on challenging issues, to be curious in uncovering reality and bring creativity to finding and delivering new solutions.
The Service Design MA programme takes students with and without a design background who show the right qualities and the intellectual ability and desire for creative innovation as demonstrated through your portfolio. You should have a BA, BSc or similar or minimum of five years professional experience
Students may come from product, communication, digital and user experience design who wish to expand to their capabilities, be recent high performing graduates from other design disciplines as well as from computing and other technical disciplines, be budding entrepreneurs interested in launching new service-led business ventures and mid and senior professionals from industry and the public sector, with evidence of their creative talents as demonstrated by leadership of innovative projects.
Graduates from the RCA’s Service Design MA programme have gone on to leading roles in diverse sectors such as financial services, design consultancies public sector organisations, cultural institutions and charities all based on their personal values and ambitions.
Service Design Foundation
Service Design Practice
Service Design in Context
Grand Challenge
AcrossRCA
Independent Research Project (IRP)
Ranked for twelve consecutive years as the world’s number 1 art & design university*, the Royal College of Art’s postgraduate programmes enable yo...