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  • DeadlineStudy Details: 16, 17, 20, 21 April

Masters Degree Description

Services represent around 80 per cent of the economy. Service design applies human-centred design principles to make services that are sustainable and desirable for changing consumer needs. It delivers better customer experiences, successful innovation and business value. It can be applied to and transform services in all sectors ranging from retail and banking to transportation, health and education.

The Royal College of Art is a global pioneer in the teaching of MA-level service design and has successfully trained a new generation of practitioners who are delivering transformational ideas across business and government. Graduates have gone on to work for firms that include IDEO, Fjord, Engine, EY-Seren, Public Health England, Government Digital Services, Jaguar Land Rover and McKinsey.

Entry Requirements

t would be helpful to:

Have a basic understanding of human-centred design principles and design thinking.
Be comfortable with new digital tools.

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Module Details

Module 1: Introduction to Service Design and its impact Module 2: Discovery Module 3: Definition and Design Module 4: Concept Delivery and Measuring Success

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