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MSc Social Media and Digital Marketing

  • DeadlineStudy Details:

    MSc 1 year full time, 2 years part time

Course Description

  • Gain advanced knowledge and skills in digital marketing and social media management 
  • Learn how social media and digital platforms are used in contemporary business settings to drive sales and promotional activity, with a focus on precision tracking of interactions, content creation, conceptualising and streamlining e-commerce activities, and critically engaging with techniques such as SEO 
  • Our vibrant postgraduate community benefits from research-inspired teaching from experts in social media and related subdisciplines, including gamification and critical video game theory, celebrity cultures, promotional cultures, algorithm bias, and user data analysis 
  • Our MA is industry-focused, and you will graduate uniquely equipped for employment in social media and marketing positions across a range of industries 

Entry Requirements

Normally a minimum of a 2:2 Honours degree with 53% or above, or international equivalent, in a relevant subject that includes some coverage of media studies or other theory-focused media-related course, cultural studies, sociology (or a social science course), history, politics, literature, philosophy.

We will also consider applicants with a degree in a non-related subject providing you have at least one year’s experience within the fields of media and/or the cultural industries. Additional information may also be requested to consider these applications.

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