MSc Sport Marketing

  • DeadlineStudy Details:

    MSc Full-time 1 year Part-time up to 4 years

Course Description

Our Sport Marketing MSc programme will provide you with a robust understanding of the key principles of marketing, whilst delivering the latest best-practice from industry so that you can compete as a marketer in the fast-paced and ever-evolving sport business sector.

This Sport Marketing master’s programme has been designed to give you a comprehensive understanding of the latest sport marketing and business management techniques, providing you with the skills needed to address associated challenges in the most effective way.

You will discover how to create successful sport marketing strategies using market research, targeted marketing techniques and marketing communications knowledge, as well as project management and campaign monitoring skills. Alongside teaching of sports marketing theory and practice, as part of your Sport Marketing MSc you will gain hands-on experience of project planning and industry collaboration, through practical modules such as the Collaborative Project.

Entry Requirements

A 2:1 honours degree (or equivalent international qualification).

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Programme Funding

There are lots of options available to you to fund your master’s programme, from alumni bursaries to school and department scholarships and government loans.

Student Destinations

Graduating from this programme will provide you with job opportunities in brand management, marketing communications, social media marketing, sponsorship account management, and digital marketing. Graduates will also have the opportunity to enhance their knowledge and career prospects further by undertaking a PhD programme.

Module Details

Semester 1

Compulsory modules

  • Research and Insight in the Sport Industry
  • Sport Marketing
  • Strategic Sports Sponsorship

Optional modules

One of:

  • Sport Business Statistics and Analytics
  • Leadership, Diversity and Change in the Sport Industry

Semester 2

Compulsory modules

  • Sport Public Relations and Communication
  • Digital Storytelling for Sports
  • Optional modules

One of:

  • Collaborative Project
  • Sport Integrity
  • Sport, Politics, and Diplomacy

One of:

  • Digital Technologies for Market Analysis
  • Sport Ecology


Compulsory modules

  • Dissertation

Loughborough University - London Campus

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