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MSc Strategic Marketing and Branding

  • DeadlineStudy Details: 1 year

Masters Degree Description

This course is designed to take graduates from any discipline into careers in marketing management.

We don’t just teach the theory of marketing. There’s a lot of emphasis on applying what you learn in a business setting.

You can also apply to do a company-based dissertation, working with an external organisation. Recent dissertation projects include a branding review for a large law firm and working with a local, environment-led SME to study consumer behaviour.

Entry Requirements

Minimum 2:1 undergraduate honours degree in any subject.

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Fees

Please see website for fees

Module Details

Core modules

Global Marketing
Marketing Management in the Digital Age
Contemporary Marketing Practices
Strategic Marketing Communications
International Consumer Behaviour
Retail and Services Marketing
Marketing in Society
Branding
Marketing Research
Project Dissertation

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