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MSc PG Dip PG Cert Strategic Marketing

  • DeadlineStudy Details:

    MSc/PGDip/PGCert One year full-time or two years part-time.

Course Description

The broad aim of the programme is to produce marketers and marketing managers who can run and successfully integrate at a managerial level in a broad range of organisational and marketing environments.

The course will be suitable for graduates motivated by the desire to launch a career or develop an existing one in the marketing field. This means that you will not be content to merely be presented with sets of theories and principles of marketing, but also expect to be given ample opportunity to critically evaluate the usefulness of these theories and principles in practice, especially in relation to your own particular needs.

The MSc Strategic Marketing will provide this opportunity in a number of ways, from case studies, projects through to the final thesis orientated assessment. We believe this programme gives its students the best chance to do well in a jobs market that will expect leaders and managers of the future to be equipped with the insights, education and skills needed to operate in what will be increasingly knowledge-intensive and complex environments.​​

Entry Requirements

All students should hold a relevant first degree or equivalent, at least Lower Second class or relevant experience, that will need to be evidenced and verified and for which references will be sought.

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Fees

For fees and funding options, please visit website to find out more.

Programme Funding

A range of bursaries, scholarships, loans and grants are available. Please visit website to find out more.

Student Destinations

The MSc Strategic Marketing programme has been designed for people wanting a successful and rewarding career in marketing generally, but also in the following, specific areas:

  • Advertising/ Communications
  • Consumer behaviour
  • Branding
  • Digital and E marketing
  • Market Research
  • Media integration
  • International Marketing Strategy

Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.​

Module Details

Compulsory Modules

  • Consumer Behaviour: Knowing Your Consumer (20 credits)
  • Effective Brand and Advertising Management (20 credits)
  • Modern Marketing Research (20 credits)
  • Multi-channel Strategic Marketing (20 credits)
  • PR and Reputation Management (20 credits)
  • Strategic Global Marketing (20 credits)
  • Dissertation (60 credits) OR Marketing Plan (40 credits)

Optional Modules* (20 credits)

  • Marketing Internship
  • In Search of Creativity, Innovation & Difference
  • Work-Based Learning

*Please note that optional modules are delivered subject to demand and availability.

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