MA Advertising Strategy & Planning

Designed to enable you to undertake a comprehensive, searching, in depth examination of advertising practice. Our course focuses on the rigorous and demanding stages of research, strategy and planning procedures, giving you the skills needed to accelerate your career trajectory within the global advertising and marketing industry.

The MA is giving me in depth knowledge into the advertising industry, particularly around planning and agency life.
Tom Bond

This Masters in Advertising Strategy & Planning is for you if you want to:

• Work in strategic planning and management within agencies.
• Gain experience of brands, media, marketing and technology.
• Harness your curiosity, creativity and drive to succeed.
• Keep abreast of the latest industry trends.
• Network with advertising professionals around the globe.

Studying flexibly with Falmouth University

The creative sector continues to grow globally. Whether you seek to enhance or begin your career in the creative sector, Falmouth University’s flexible learning programmes equip you with the right skills and knowledge to do so, without interrupting your income and career progression.

Key Facts

• Learn flexibly from home, the workplace or on the move anywhere in the world through Falmouth Flexible intuitive online learning platform.
• Get student benefits, as a Falmouth Flexible student, you enjoy the same status as any on-campus students, from receiving a Student ID card and qualifying to apply for a NUS student discount card.
• Graduate with an award equal in title and quality as given to Falmouth university on campus students and have the opportunity to attend your graduation ceremony in the UK.