Advert
Advert

MA Brand Management

  • DeadlineStudy Details:

    MA 1 year full-time, 2 years part-time, 16-24 months (with professional experience)

Course Description

In modern business, a powerful and well-managed brand is key to standing out in a crowded marketplace, with many of the world’s most successful companies also boasting successful brands.

  • Upon successful completion, this contemporary course will help to put you on the radar of potential employers, looking for professionals with the skills to lead their brand marketing strategies.
  • The opportunity to take part in a simulated public relations exercise, exploring how to leverage the media to increase the strength of a brand.
  • Develop your understanding of the role that analytics has in the evaluation of the importance and relevance of the brand to the organisation and of brand valuation.
  • Allow you to make brand-related decisions and recommendations through the appraisal of brand position within the marketplace.

Entry Requirements

Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or a business management degree.

Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis. Applications from candidates with relevant experience are encouraged and will be considered on an individual basis.

Ask a question

Fees

For fees and funding options, please visit website to find out more

Programme Funding

Funding opportunities including scholarships available

Student Destinations

Previous graduates on our similar marketing courses have secured positions in marketing areas, such as brand management, creative advertising development, social media campaign management and website analysis, working with leading organisations worldwide, such as Airbus, BMW, Millward Brown, Silverstone, McCann’s, Zurich and many others.

Module Details

Coventry University Campus

Where is Coventry University?

Videos

View Website

University Profile