Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: MSc 1 year Full Time, 2 years Part Time
Digital Marketing and Analytics at Winchester advances your knowledge and skills in creating digital content, helping you to ensure your target audience sees and responds. The course also refines your skills in using data analytics, equipping you to develop and use appropriate digital marketing strategies to reach consumers, clients and partners.
You gain an overview of the evolution of marketing and the impact of digital technologies on the theory and practice of marketing, evaluate consumer behaviour models applied to the digital consumer, and monitor changing trends in various industries. You also develop integrated digital marketing communication plans and gain a critical understanding of how to mix traditional and new marketing research tools to obtain relevant and meaningful data. The course also covers the development and management of websites, with incorporated blogs, and how to use social media as a marketing communications tool.
This course is applicable to those interested in pursuing a career in marketing, in particular within the digital context. Normally a first or second-class Honours degree or professional experience in the area of study is required.
For fees and funding options, please visit website to find out more.
We have a variety of scholarship and bursaries available to support you financially with the cost of your course – visit website for details.
Graduates enter roles within marketing, customer relationship management, pay-per-click, e-commerce, search engine optimisation, digital account management, web design, copywriting and social media management.
The place to become more than just a graduate A postgraduate degree from the University of Winchester gives you the knowledge and confidence to chall...
