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MA Fashion Marketing

  • DeadlineStudy Details:

    MA 1 year full-time, 2 years part-time

Course Description

Are you a self-motivated, independent thinker who loves fashion and research? You can become fashion’s next creative innovator with our MA Fashion Marketing degree that combines the business excellence and artistic innovation of our Business and Law and Creative and Cultural Industries faculties.

You’ll learn the concepts, functions, and processes of fashion-buying and merchandising, alongside marketing management theory and practice, and explore both current and emerging communication practices for fashion and luxury businesses. You’ll gather intelligence and insights from a global and cultural landscape to create captivating marketing strategies and communications that span print, media, and digital platforms. As you build your entrepreneurship skills, you’ll complete an independent final project on a topic you choose.

With opportunities to engage with industry professionals, you’ll gain an extensive understanding of brands, sectors, expertise, and innovation topics—preparing you to take part in contemporary fashion conversations after you graduate.

Entry Requirements

Qualifications or experience

  • A second-class honours degree in a related subject, or equivalent professional experience and/or qualifications.

English language requirements

  • English language proficiency at a minimum of IELTS band 6.5 (or equivalent) with no component score below 6.0.

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Fees

For fees and funding options please visit website to find out more

Programme Funding

If you meet our criteria, you could get a £3000 tuition fees discount – visit website for details

Student Destinations

This course prepares you for graduate employability in the fashion industry. You’ll build on the skills  and knowledge you gained at undergraduate level and graduate with in-depth subject knowledge, ready to make an impact in the workplace or continue your studies to PhD level.

Graduates of this course could go into areas such as:

  • fashion marketing management
  • social media management
  • digital marketing
  • consumer and market intelligence
  • retail management and fashion buying
  • marketing ethics and sustainability
  • public relations and brand marketing
  • entrepreneurial business concepts

Module Details

All modules on this MA Fashion Marketing course are core.

Core

  • Consumer Insight and Analytics – 15 credits
  • Contemporary Issues in Marketing – 15 credits
  • Essentials of Marketing – 15 credits
  • Fashion and Luxury Retail Marketing – 15 credits
  • Fashion Buying and Merchandising – 15 credits
  • Fashion Entrepreneurship – 30 credits
  • Fashion Marketing Major Project – 60 credits
  • Social Media Marketing – 15 credits

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