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MA Fashion Marketing

  • DeadlineStudy Details:

    MA 1 year full-time

Course Description

As the third industrial revolution gathers pace, the practice of fashion marketing and the roles associated with the sector are rapidly evolving. Our MA Fashion Marketing course examines new and emerging marketing methods and processes, and established practice from an international perspective.

You’ll gain insight into the commercial and creative world of marketing through the lens of fashion insiders and specialist academic staff. The curriculum focuses on strategic marketing concepts for digital and physical fashion arenas, and includes strategic and critical marketing, consumer behaviour and psychology, international culture and marketing environments, competition strategies, semiotic analysis, business intelligence, performance measurement, and marketing ethics.

Our MA Fashion Marketing sits in a suite with the following courses:

  • MA International Fashion Management
  • MA Fashion Communications
  • MA Luxury Fashion Brand Management

You learn alongside students from these other MA courses, and have the option to transfer MA titles if your specialism changes.

Entry Requirements

  • 2.2 honours degree.
  • Applicants with non-standard entry qualifications and / or relevant work experience will be considered on an individual basis.

Other requirements:

You are asked to use your Personal Statement to illustrate your knowledge and perspective on an aspect of the fashion industry.

This should be related to the course and could include product development, supply chain, marketing, forecasting, consumer behaviour or the financial aspects of fashion as well as many other topics.

Fees

For fees and funding options, please visit website to find out more

Programme Funding

You might be able to get a scholarship to help fund your studies. We award scholarships to international students who can demonstrate excellent achievement, passion and dedication to their studies.

Student Destinations

This course will prepare you for senior management roles across the fashion industry, in areas such as:

  • fashion marketing management
  • fashion brand management
  • consumer and market intelligence
  • retail management
  • fashion buying
  • marketing consultancy
  • marketing ethics and sustainability
  • public relations
  • fashion journalism
  • entrepreneurial business concepts

The skills and knowledge you’ll learn through this course will be transferable to roles within other industries.

Module Details

Term One

  • Culture and Collaboration
  • The Fashion Industry
  • Specialist course module: (Fashion Communications, Fashion Marketing, Luxury Fashion Brand Management, International Fashion Management)

Term Two

Choose two modules from the below:

  • Advancing Research Design
  • Studio Practice
  • Industry Practice
  • Professional Practice

Term Three

  • Personal Project

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