MSc Global Digital Marketing Online

In the 21^st century, marketing has transformed into a highly complex and sophisticated discipline that seeks to address the unique demands of modern businesses and customers. The availability of increasingly large volumes of data and a wider variety of channels to promote through provides firms of all sizes with a challenge: to constantly adapt to remain competitive. This specialist Masters degree will provide you with the digital knowhow to excel in a marketing career anywhere in the world.

Through this MSc Global Digital Marketing, you will explore the growing number of digital platforms available for marketing. You will also learn how to optimise your usage of them to reach your target audience on an international scale. Additionally, you will gain an understanding of how to collect, analyse and deploy customer data in order to meet your strategic marketing objectives. Through both course content and collaboration with students around the world, you will gain a global outlook on marketing and the ability to succeed in a national or international company.

Teaching methods and style

We’re a 100% online education provider, so we use a state-of-the art Virtual Learning Environment (VLE) to deliver our teaching, resources and assessments. Our system tracks and manages the learning process in real-time and provides you with immediate access to your learning materials. The VLE is accessible 24/7 and allows both students and tutors to actively take part in real-time conversations and live Q&A sessions.

Assessment

All assessments are delivered through our Virtual Learning Environment (VLE). There is no requirement to go to external test centres. Instead you will submit written assignments through the VLE; and for the few courses where exams are required, we use a virtual system which allows you to take academically rigorous exams from the comfort of your own home.

You are always aware of your current provisional grade which allows you to continually evaluate the success of your current study methods and identify areas to improve. We believe that this information helps you to make the most of your course. We achieve this by:

• assessing you throughout modules rather than waiting for end of year exams
• showing your marks in your grade book which can be viewed whenever you log onto the VLE
• rapid turnaround on work assessed to ensure your grade book is always up to date
• ensuring you have regular contact with your Student Adviser

We also have a policy of ensuring that the work submitted by students is authentic – we use a well-established electronic monitoring system to check for plagiarism.