MA International Fashion Brand Management: Fashion Pr And Communication

MA International Fashion Brand Management: Fashion PR and Communication is an exciting course, which is part of our MA International Fashion Brand Management (MA IFBM) suite which offers six innovative degrees:

MA International Fashion Brand Management: Fashion PR & Communication

MA International Fashion Brand Management: Phygital Luxury Fashion

MA International Fashion Brand Management: Circular Fashion

MA International Fashion Brand Management: Fashion Buying & Merchandising

MA International Fashion Brand Management: Fashion Visual Merchandising

MA International Fashion Brand Management: Fashion Insight & Strategy

On this course, you will evaluate the role of fashion public relations and its relationship to strategic fashion branding and brand identity communication. You will gain insights into critical issues, innovations and challenges within the global fashion, media and communication industries and identify relevant areas of professional conduct. You will understand how relevant current cultural topics impact the fashion industry and how fashion brands integrate these topics into their communication strategies. You will also study events management and sponsorship for fashion and luxury sectors.

You will deconstruct the process of public relations into its components, and study relevant theories that underpin each component with reference to historical and current examples for communication strategies and models. The course aims to help you develop an enhanced level of professional skills and knowledge of fashion public relations, developed through the integrated application of research, theory and practice. You will develop the capability to work collaboratively and sustainably to produce innovative plans that address fashion brands’ and corporations’ global and cultural challenges. You will be able to communicate brand narratives engagingly across multiple media platforms.

Disclaimer (trips): You must have all necessary visas ready at least 8 weeks before the first day of your trips. We have a dedicated International Office who will provide you with guidance on obtaining the necessary visas for the countries you are due to visit.

There is an alternative (non-international) version of this course for students who can’t attend the compulsory international trips.

We are unable to guarantee the international trips until the Covid-19 government restrictions surrounding international travel are lifted. If by the beginning of your course the restrictions are still in place, you will be transferred to the non-international visits version of this course, which follows an identical structure without the international trips and replacement assessments.

For further information, please contact Dr Alexander Aidan.

View some of our students’ recent work.